More MonaVie Than I Can Swallow
If you follow my Skeptoid podcast at all, you probably know that my all-time leading episode, by number of comments posted to the web site, is the one about MonaVie. It was actually about “superfruit” juices in general, but MonaVie distributors are the ones who have been pounding the site like a horde of Mongols and posting their comments. I graciously call it “posting comments”, it’s really more like harling. Harling, for those perhaps unfamiliar with the term, is the process of refinishing the walls of a Scottish castle by harling, or throwing, a handful of plastery weatherproofing (called harl) at the wall. Manure was a prominent ingredient in some harl. So I like to describe what the MonaVie distributors do as “harling” their comments at my site.
And, for some reason, I’m still constantly amazed at how many people in my neighborhood buy into MonaVie, both literally and figuratively. Without exception they parrot what they’ve been told; that it gives them more energy, it prevents illness, and generally promotes better health. How does it do this? If pressed for an explanation, they best they can come up with is that the açai from which it’s made (in part) is high in antioxidants and/or vitamins. Thus MonaVie’s comically high price is justified (a variety of similar juices are available in supermarkets at about a tenth the price, just without the fancy wine bottle and high school dropout pyramid business model). (continue reading…)